17/12/2012

Why Google Putting Apps on iOS is a stupid business Decision...But one that needs to be done.

So a quick search of the App Store for "Google" reveals the following (With their rivals in brackets) :-

Google Maps (Apple Maps)
Google Chrome (Safari)
Google Search (Bing/Yahoo)
You Tube (Vimeo)
Gmail (Sparrow, Mailbox (Released 2013)
Blogger (Wordpress)
Google Latitude (Foursquare/Facebook)
Google Earth (Bing Maps)
Google+ (Facebook/Twitter)
Google Translate (Free Translator Apps)
Google Drive (Dropbox)
Google+ Local (Nearby/POI apps)
Google Currents (Flipboard)
Google Shopper (eBay/Amazon)
And New This evening
YouTube Capture (Apple Camera)

So Google clearly has a iOS presence but it confuses me why...

DOES APPLE HAVE APPS FOR ANDROID?

Simple answer no. They only do two Windows computer apps which are iTunes and QuickTime and it makes sense.

If you use iWork on your MacBook and your want documents on the go, what do you buy???

An iPhone or an iPad.

GOOGLE HOWEVER HAS BEEN BACKED INTO A CORNER.

iOS has a massive user base (Last figures released 365 Million, and that's before iPhone 5, iPad 4 and iPad mini.) Thats something google cant ignore it had customers before Apple started selling phones, lots of people had a Gmail account, so it needs to please those customers.

However I don't understand why they supply apps for everything, don't get me wrong I'm grateful - this blog is being typed on blogger, but imagine for a second they didn't supply apps to iOS.

WHAT WOULD YOU DO IF?

You have a Gmail address. Would you change phones or change email address?
You want to use Google Maps. Would you change phones or use Apple maps?
You want to blog on Blogger. Would you change phones or use Wordpress?
You want to browse on Chrome. Would you change phones or use Safari?
Etc etc

I can imagine there is enough Google "Fan boys" out there that would change phones but Google is happily producing very good IOS to encourage people to use its products.

In my humble opinion Google will never be as big as Apple because of this, and I think the fact they make Apps for iPhone and even buy up iOS developers such as Sparrow, shows they will always be second in a mobile world.

Looks like Steve Jobs didn't need that Thermonuclear war on android.

iJoe

Follow me on Twitter @Joebromley

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